The benefits of digital label printing

cgy18i11 · 14-01-2022, 10:18

The benefits of digital label printing

Customisation is the number one key differentiator for many industries these days. Manufacturers are taking advantage of new technologies to deliver short-run products to customers and

even in mass-produced items

the right label can tell an entire story about a product.

Labels are the physical representation of a brand; they tell consumers everything they need to know about the product

and they differentiate the product even in a crowded market. Some of the world’s most successful brands are recognisable by their labels alone. This highlights the crucial importance of getting labels right.

Some labels need to quickly send a brand message or differentiate a product. Others need to convey a large amount of information in a relatively small space. All labels need to be high quality and reliable. Most importantly

they need to make the product stand out on the shelf and create a connection with the consumer. This can be achieved with decorative effects like spot UV and foiling which can now like labels

be done digitally

As well as having a standout design

label printing needs to be high quality. Barcodes need to be crisp and clear

text needs to remain legible

and images and colours need to be reproduced accurately.

Whether you’re printing labels for a local cottage industry or a global chemical manufacturer

these requirements remain the same.

Digital Label Printer is growing

Like almost everything else in the world

label printing has gone digital. The huge and growing demand for labels has meant that traditional label printing methods simply can’t keep up with demand.

Digital label presses account for close to 30 per cent of all narrow-web press installations worldwide and are forecast to make up close to 40 per cent or more of installations. And

digitally printed labels make up close to one-fifth of all print jobs by value.[1]

Digital label printing offers clear benefits

Digital label presses offer nine key benefits over analogue printing methods:

Seamless workflow that minimises errors and speeds up processing times.

Lower costs by eliminating the need for plates

chemicals

and related processes.

Improved supply chain efficiencies and reduced need to store labels due to just-in-time production.

Flexibility to produce customised labels

variations

and promotional labels.

Improved environmental sustainability due to less waste and no chemicals.

Ability to incorporate security features such as microtext

anti-copy features

and more.

Track and trace capabilities by producing sequentially numbered or coded labels.

Ability to offer shorter run lengths and flexible delivery times.

Ability to attract new customers and enter new markets.

What to look for in a digital label printer

It’s important to choose a digital label printer that lives up to your business’s quality credentials. If your digitally printed labels look low-quality or can’t match the vibrancy of analogue-printed labels

then your customers will soon go elsewhere.

The equipment you use will make all the difference. To offer UV Digital Label Printer

you’ll need to have both the hardware and the software in place. Here are eight things to look for when choosing the right solution for your business:

Variable speeds to match the media used.

Fast

accurate colour adjustments.

High performance for all media types.

Intuitive operation using on-screen instructions.

Versatility such as ability to overprint on pre-printed media and food grade toner for indirect packaging.

Fast operation for quicker job completion.

Continuous

high-quality print runs without the need for recalibration.

Accurate print registration.

How digital solutions can help you leverage existing investments

Investing in water based digital label printer requires careful consideration so you can achieve a strong return on investment. However

it’s not necessarily just about replacing analogue printing presses with digital ones. Adding a digital solution to your fleet can help you reinvigorate your analogue presses

keeping them busy with long-run jobs while your digital presses take care of customised jobs and short-run projects.

Digital label printing provides commercial printers with opportunities to enter new markets and attract new customers. The flexibility and quality of digital printing

as well as the new technology that can be incorporated into digitally printed labels

opens a whole new revenue stream for label printers.

Konica Minolta’s digital book printer solution incorporates market-leading hardware and software

as well as exceptional service by experienced specialist staff. To find out how you can add digital label printing to your offering and boost your business

contact us today.

Digital printing has transformed label production over the last decade

but at BOBST

we believe that we are at the tipping point of another new chapter. 

The labels sector has been a pioneer for digital printing

and digital technology is now widely utilized and accepted. According to analysts

more than 30% of labels were produced digitally in 2020. Converters value the lack of plates and minimal set-up. At the same time

they face the question that has always followed digital print production – does it really measure up to the quality of conventional flexo? Is digital only really suitable for short runs?

The conventional viewpoint is that flexo is best for high volume and/or high complexity and digital presses are suitable for short runs with 4 colors. Up until now

this has been generally true

but this is changing as digital technology continues to progress.

To help assess just how far digital printing has progressed

we performed a practical real live test using the Mouvent LB702-UV equipped with 6 colors and white. 

In a single 8-hour shift with just 1 operator

it fulfilled a total of 21 separated jobs using 4 to 6 colors (some with white ink) on 4 different substrates (PP

PPE

transparent and metallized). You can see full details of the jobs in a summary at the end of the article.

In total

13 2

000-meter rolls were used

totaling 26 kilometers of substrates and delivering nearly 1.3 million labels.

See for yourself in the short video below.

Like most small and medium-sized enterprises

Singapore-based printing company iSuccess is always looking for new ways to streamline business operations

improve customer service and expand into new market segments.

However

the firm which was established in 2000 and counts corporate organisations

advertising agencies

restaurants and schools as clients

had been held back by its focus on printing digital labels in sheets

rather than rolls as preferred by a growing number of customers.

“It was a challenge to switch to continuous inkjet printing in roll form

” says Ng Swee Leong

director of iSuccess. “We couldn’t do it due to our inexperience with producing labels in rolls.”

Additionally

iSuccess had to grapple with laborious tasks

such as die-cutting labels that had been printed with other press machines. “It was not only time- consuming especially when there was a large number of sheets to be die-cut

but also labour intensive as we needed to peel off excess stickers to reveal only the die-cut labels.”

These challenges had impeded iSuccess’s ability to compete in a marketplace where customers increasingly demand high quality labels to be printed within shorter time frames. Outsourcing production was not a feasible option either

as that would mean losing control over production timelines

Ng says.

That changed when iSuccess decided to purchase the Epson SurePress L-4033AW Digital Label Press

a short- run digital label printer that is easy to operate and makes short-run printing a breeze

enabling iSuccess to achieve higher productivity and profitability.

“During the pre-sale process

Epson gave us a good impression of the machine

including its print quality and support we would get

” Ng says. “And during installation and post-sale support

the Epson team had demonstrated the printer’s efficiency.”

Much of the SurePress L-4033AW’s production efficiency is attributed to the ease with which laser printer in roll form can be undertaken without the need for skilled operators. That was a boon for iSuccess’s production staff who could get up and running quickly after some guidance.

The Epson SurePress L-4033AW Digital Label Press is easy to operate and makes short-run printing a breeze (above). The printer has a six-colour

industrial-quality

water-based ink set that produces a remarkable range of colours for professional and consistent results (right). 

Because the SurePress L-4033AW supports a wide range of label media that can be used for printing stickers

banners and posters

among other product and marketing materials

iSuccess now uses it to print labels that are not supported by its existing digital press.

“Also

when there is a job where the quantity or die-cut requirements are not suited for sheet printing

we will use the SurePress L-4033AW to fulfil the order

” Ng says.

More importantly

iSuccess has slashed the time required for printing and die-cutting. In a recent project

the company was able to print 50

000 labels within a day for Asus. “We also printed 5

500 labels for the Tunglok restaurant group within three hours upon receiving the order. Without the Epson printer

we wouldn’t be able to fulfil such orders.”

Like most Epson printers

the SurePress L-4033AW features the acclaimed MicroPiezo inkjet technology to create output with smooth gradations and incredible colour quality.

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14-01-2022, 10:18	#1 (permalink)
cgy18i11	The benefits of digital label printing The benefits of digital label printing Customisation is the number one key differentiator for many industries these days. Manufacturers are taking advantage of new technologies to deliver short-run products to customers and even in mass-produced items the right label can tell an entire story about a product. Labels are the physical representation of a brand; they tell consumers everything they need to know about the product and they differentiate the product even in a crowded market. Some of the world’s most successful brands are recognisable by their labels alone. This highlights the crucial importance of getting labels right. Some labels need to quickly send a brand message or differentiate a product. Others need to convey a large amount of information in a relatively small space. All labels need to be high quality and reliable. Most importantly they need to make the product stand out on the shelf and create a connection with the consumer. This can be achieved with decorative effects like spot UV and foiling which can now like labels be done digitally As well as having a standout design label printing needs to be high quality. Barcodes need to be crisp and clear text needs to remain legible and images and colours need to be reproduced accurately. Whether you’re printing labels for a local cottage industry or a global chemical manufacturer these requirements remain the same. Digital Label Printer is growing Like almost everything else in the world label printing has gone digital. The huge and growing demand for labels has meant that traditional label printing methods simply can’t keep up with demand. Digital label presses account for close to 30 per cent of all narrow-web press installations worldwide and are forecast to make up close to 40 per cent or more of installations. And digitally printed labels make up close to one-fifth of all print jobs by value.[1] Digital label printing offers clear benefits Digital label presses offer nine key benefits over analogue printing methods: Seamless workflow that minimises errors and speeds up processing times. Lower costs by eliminating the need for plates chemicals and related processes. Improved supply chain efficiencies and reduced need to store labels due to just-in-time production. Flexibility to produce customised labels variations and promotional labels. Improved environmental sustainability due to less waste and no chemicals. Ability to incorporate security features such as microtext anti-copy features and more. Track and trace capabilities by producing sequentially numbered or coded labels. Ability to offer shorter run lengths and flexible delivery times. Ability to attract new customers and enter new markets. What to look for in a digital label printer It’s important to choose a digital label printer that lives up to your business’s quality credentials. If your digitally printed labels look low-quality or can’t match the vibrancy of analogue-printed labels then your customers will soon go elsewhere. The equipment you use will make all the difference. To offer UV Digital Label Printer you’ll need to have both the hardware and the software in place. Here are eight things to look for when choosing the right solution for your business: Variable speeds to match the media used. Fast accurate colour adjustments. High performance for all media types. Intuitive operation using on-screen instructions. Versatility such as ability to overprint on pre-printed media and food grade toner for indirect packaging. Fast operation for quicker job completion. Continuous high-quality print runs without the need for recalibration. Accurate print registration. How digital solutions can help you leverage existing investments Investing in water based digital label printer requires careful consideration so you can achieve a strong return on investment. However it’s not necessarily just about replacing analogue printing presses with digital ones. Adding a digital solution to your fleet can help you reinvigorate your analogue presses keeping them busy with long-run jobs while your digital presses take care of customised jobs and short-run projects. Digital label printing provides commercial printers with opportunities to enter new markets and attract new customers. The flexibility and quality of digital printing as well as the new technology that can be incorporated into digitally printed labels opens a whole new revenue stream for label printers. Konica Minolta’s digital book printer solution incorporates market-leading hardware and software as well as exceptional service by experienced specialist staff. To find out how you can add digital label printing to your offering and boost your business contact us today. Digital printing has transformed label production over the last decade but at BOBST we believe that we are at the tipping point of another new chapter.  The labels sector has been a pioneer for digital printing and digital technology is now widely utilized and accepted. According to analysts more than 30% of labels were produced digitally in 2020. Converters value the lack of plates and minimal set-up. At the same time they face the question that has always followed digital print production – does it really measure up to the quality of conventional flexo? Is digital only really suitable for short runs? The conventional viewpoint is that flexo is best for high volume and/or high complexity and digital presses are suitable for short runs with 4 colors. Up until now this has been generally true but this is changing as digital technology continues to progress. To help assess just how far digital printing has progressed we performed a practical real live test using the Mouvent LB702-UV equipped with 6 colors and white.  In a single 8-hour shift with just 1 operator it fulfilled a total of 21 separated jobs using 4 to 6 colors (some with white ink) on 4 different substrates (PP PPE transparent and metallized). You can see full details of the jobs in a summary at the end of the article. In total 13 2000-meter rolls were used totaling 26 kilometers of substrates and delivering nearly 1.3 million labels. See for yourself in the short video below. Like most small and medium-sized enterprises Singapore-based printing company iSuccess is always looking for new ways to streamline business operations improve customer service and expand into new market segments. However the firm which was established in 2000 and counts corporate organisations advertising agencies restaurants and schools as clients had been held back by its focus on printing digital labels in sheets rather than rolls as preferred by a growing number of customers. “It was a challenge to switch to continuous inkjet printing in roll form” says Ng Swee Leong director of iSuccess. “We couldn’t do it due to our inexperience with producing labels in rolls.” Additionally iSuccess had to grapple with laborious tasks such as die-cutting labels that had been printed with other press machines. “It was not only time- consuming especially when there was a large number of sheets to be die-cut but also labour intensive as we needed to peel off excess stickers to reveal only the die-cut labels.” These challenges had impeded iSuccess’s ability to compete in a marketplace where customers increasingly demand high quality labels to be printed within shorter time frames. Outsourcing production was not a feasible option either as that would mean losing control over production timelines Ng says. That changed when iSuccess decided to purchase the Epson SurePress L-4033AW Digital Label Press a short- run digital label printer that is easy to operate and makes short-run printing a breeze enabling iSuccess to achieve higher productivity and profitability. “During the pre-sale process Epson gave us a good impression of the machine including its print quality and support we would get” Ng says. “And during installation and post-sale support the Epson team had demonstrated the printer’s efficiency.” Much of the SurePress L-4033AW’s production efficiency is attributed to the ease with which laser printer in roll form can be undertaken without the need for skilled operators. That was a boon for iSuccess’s production staff who could get up and running quickly after some guidance. The Epson SurePress L-4033AW Digital Label Press is easy to operate and makes short-run printing a breeze (above). The printer has a six-colour industrial-quality water-based ink set that produces a remarkable range of colours for professional and consistent results (right).  Because the SurePress L-4033AW supports a wide range of label media that can be used for printing stickers banners and posters among other product and marketing materials iSuccess now uses it to print labels that are not supported by its existing digital press. “Also when there is a job where the quantity or die-cut requirements are not suited for sheet printing we will use the SurePress L-4033AW to fulfil the order” Ng says. More importantly iSuccess has slashed the time required for printing and die-cutting. In a recent project the company was able to print 50000 labels within a day for Asus. “We also printed 5500 labels for the Tunglok restaurant group within three hours upon receiving the order. Without the Epson printer we wouldn’t be able to fulfil such orders.” Like most Epson printers the SurePress L-4033AW features the acclaimed MicroPiezo inkjet technology to create output with smooth gradations and incredible colour quality.

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